WHAT THEY DON’T TEACH YOU IN DENTAL SCHOOL
Come get all your questions answered by dental marketing experts and dentists who have doubled – even tripled – their monthly new patient flow. All research discussed at the conference is based on the successful practices of real Toronto-area dentists. We spoke to hundreds of clinics on their successful marketing techniques and now are sharing what really works with you.
What You Will Learn
The Learning Opportunity is by far the best
investment you will make this year
The jam-packed agenda* will teach you:
Little-known marketing secrets of today’s most successful dentists
Why you are losing up to 70% of patients and where they’re booking instead
The critical role of social media in any modern marketing strategy
Proven technology to help you book more patients
*Eligible for Continuing Education Credits (8 CE Credits – Category 3)
Who should attend
1. Dentists who Own Multiple Clinics
2. Dentists who Want to Start a New Clinic
3. Clinic Office Managers
4. Marketing Managers
|Continental Breakfast||8:30AM – 9:00AM|
|Patient Motivation Model – Why and How Patients Book
Learn how to satisfy the 5 factors patients require before making a booking: 1. Trust and Liking 2. Match their Needs 3. Perception of Quality 4. Location 5. Overall Convenience
|9:00AM – 10:00AM|
|Art & Science of Dental Marketing
Why you are losing up to 70% of new patients. Reverse this trend by identifying broken links in the five links to new patient success.
|10:00AM – 11:00AM|
|The Dental Marketing Framework
Build an overall economic framework for maximizing new patients and minimizing acquisition cost.
|11:00AM – 12:00PM|
|Lunch||12:00PM – 1:00PM|
|Research-Based Online Marketing and Social Media
Real-life case studies and techniques from dental clinics utilizing online marketing and social media. Keynote Speaker Jack Hadley.
|1:00PM – 2:30PM|
|New Technology System Demo: TAO Marketing System
How to easily automate the Track Analysing and Optimizing all your dental marketing
|2:30PM – 3:00PM|
|[Panel Discussion] Missing Link: Best Marketing is Patient Experience||3:00PM – 4:30PM|
|Audience Questions and Adjournment||4:30PM – 5:00PM|
Founding Partner at My Social Practice
Jack teaches Social Media Marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. He is also a founding partner at My Social Practice, an agency that provides social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is a former ad agency Creative Director with a rich background in all aspects of the creative process. He speaks to many dental groups about effective digital marketing in dental practices.
Office Consulting Services
University of Toronto – Bahen Centre
40 St George St, Toronto, M5S 2E4,