Dental Marketing and
Social Media Fundamentals
2020 Update
Feb 21st 2020 – 8:30 AM – 4:30 PM EST
Continuing Dental Education Centre,
1440 Don Mills Road, Suite 103, Toronto, Canada
Register now! Seats are selling out fast!
BACK BY POPULAR DEMAND
Morning Lecture
SOCIAL MEDIA: TODAY’S FOUNDATION
FOR EFFECTIVE DENTAL DIGITAL MARKETING
Start creating the five types of content that best engage your target audiences.
Modify the proven, successful campaigns and case studies we’ll discuss for use in your own practice or clinic.
Recognize the “musts, shoulds, and coulds” for platforms like Facebook and Instagram.
Understand how social media and reviews affect search engine optimization.
Discover how to use your blog to strengthen patient relationships.
Learn how to use social media to “sell” dental services without selling.
Afternoon Lecture
DENTAL MARKETING IN THE DIGITAL ERA:
THE NEW ART & SCIENCE OF DENTAL MARKETING
Understand the new dental marketing era – digital marketing.
How to track and control your patient booking process for predictable new patient flow.
Work on, then implement your personalized step-by-step plan utilizing the services and technologies that will grow patient flow.
Learn how to satisfy the five factors patients require before booking an appointment.
Six proven actionable techniques you can do today to increase your new patient booking by 50%.
DENTAL MARKETING EXPERTS
Adrian Lefler
CEO of My Social Practice
Adrian Lefler is the CEO of My Social Practice, an agency providing affordable social media marketing ideas, content, strategy, and support to dental practices worldwide. Adrian has been exclusively involved in dental marketing for more than ten years and has helped thousands of practices grow and thrive using social media and digital marketing platforms. He’s an engaging speaker who is frequently asked to address business, education, civic, and dental groups about creativity, corporate messaging, and social media marketing.
Sharky Liu
CEO of DentistFind
Sharky Liu is the founder and CEO of DentistFind, a results-driven dental marketing platform and marketing service that applies an analytical and data-based approach to increase new patient acquisition. DentistFind has successfully increased the number of dental clinic bookings for its clients by at least 40%. Sharky also founded the sold-out Dental Marketing Conference, an annual event featuring leaders in the dental marketing sector, and the Dental Marketing & Social Media Fundamentals course for the Faculty of Dentistry at the University of Toronto.
LEVEL UP YOUR DENTAL MARKETING
KNOWLEDGE IN ONE DAY
FREQUENTLY ASKED QUESTIONS
Are U of T CDE Courses certified by any professional organizations?
The Continuing Dental Education division of the Faculty of Dentistry at the University of Toronto is committed to providing dental professionals with opportunities to improve their knowledge, skill and judgement throughout their professional career. Following a proud 140 year tradition at the University of Toronto, Continuing Dental Education programming balances rigorous, evidence-based science with the teaching of superior practical techniques.Â
How do I register?
Registrations are done online. Go to https://dentalmarketingcourse.com/uoft20#book-an-appointment , click on register button and fill up the form.
Where is the course located?
1440 Don Mills Road, Suite 103, Toronto, Canada ( You can find the course location with a link to Google maps listed at the left hand side of each course webpage.)
Can I be an observer at a course?
Yes, you can be an observer, but you will still have to register via our online registration system and pay the full course fee.
How much is the course?
Prior to January 31, 2020
Dentist/Dental Team Member without Dentist  $575
Dental Team Member Accompanying Dentist $250
After January 31, 2020
Dentist/Dental Team Member without Dentist  $650
Dental Team Member Accompanying Dentist $250
Can you recommend hotels in the area?
Here’s a list of the closest hotels in the area:
- DoubleTree by Hilton Toronto Downtown
- Marriott Downtown at CF Toronto Eaton Centre
- Canada Suites on Bay
- Chelsea Hotel Toronto
- Sheraton Centre Toronto Hotel
Can I transfer my course registration to a friend?
Unfortunately courses are not transferable, even if you can no longer attend the course.
I’m having trouble registering / booking for the event who should I contact?
Sianne Franco
sianne@dentistfind.com
49 Colborne St Lower Level, Toronto, ON M5E 1C6
1(888)784-7878 Ext 807
Register now! Seats are selling out fast!
Limited 68 spots
$500 VALUE BONUS TRAINING MATERIAL
FOR ALL PRE-REGISTRANTS WITH TUITION.Â
60 Min Webinar – 1 CE Credit
Full-day Seminar – 7 CE Credit
Early Bird Pricing
Dental Marketing Basics & Social Media Video
Website Evaluation – Limited to 10
Dental Marketing Workbook
TRANSPORTATION
AND PARKING INSTRUCTION
Directions From Subway
Chestnut Residence & Conference Centre, University of Toronto is located south of Dundas Street on the east side of Chestnut Street.
From Bloor/Yonge Station or St. George Station
Take the train southbound to Dundas Station or St. Patrick Station.
From Union Station
Take the train northbound to St. Patrick Station or Dundas Station.
From Dundas Station
Walking west on Dundas Street, Chestnut Street is at the 2nd set of lights west of Yonge Street.
Time: 5 – 7 minute walk
From St. Patrick Station
Walking east on Dundas Street, Chestnut is at the 1st set of lights east of University Avenue.
Time: 2 – 5 minute walk
Directions From Airport
 Taxi/Limousine – Airport taxis and limousines are available at the terminals. Travel time is approximately 45 minutes.
Parking
Please note the underground parking garage at Chestnut Residence and Conference Center is closed for major repairs and renovations from May 1, 2019 until December 31, 2019.
Alternate paid parking is available at:
Green P lot at City Hall – access off Chestnut Street or Queen Street, Westbound
Impark Lot at 180 Dundas Street West – Entrance off Centre Avenue or Dundas Westbound
Impark Lot at University Centre (393 University Avenue) – Access is off Centre Avenue
Impark Lot at 63 Centre Avenue – Access if off Centre Avenue (Outdoor pay and display lot)
https://chestnutconferencecentre.utoronto.ca/wp-content/uploads/2019/05/Parking-Options-2019.pdf
